If there is one technique that I have seen work for the internet marketing gurus and now for myself it is the technique of using sales funnels. Sales funnels are power and money.
For a network marketing, direct sales, mlm or any other home business I recommend a 3 sales funnel approach to start out.
I created this video blog about what 3 sales funnels you should put in place and what each of them will do for your business.
“If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. They’ll say the old rules are still in play. They’ll say you have to focus on “the four P’s”. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter. They are wrong.”
“I’m not sure I knew what an entrepreneur was when I was ten, but I knew that starting little businesses and trying to sell greeting cards or newspapers door-to-door or just vending machine kind of thing is.. there’s just something very intriguing to me about that.”
I’ve learned a lot from Mike Dillard and Magnetic Sponsoring over the past year since I first bought his course. From time to time I will share some of those insights with you and I invite you to share your insights as well.
What is a hook and how do I use one?
I was just reading the first email about attraction marketing that I received when I signed up for the free magnetic sponsoring videos. The email includes a value packed letter about how to attract free leads to your home business and how to more of them. Then it includes a link to the video.
Now, why should I read this email?
I get bombarded by emails on a daily bases and so do you, so why should I read the email from mike or from anyone for that matter. I have to be sold within the first 2 seconds of looking at that email that it is worth my time to read or I will delete it.
That is where the hook comes in.
In the case of an email the hook is the headline and the subject. To be an effective hook that headline must suck you in. It must sell you. It must convince you that you should read the rest of this email rather than deleting it.
Now, if you own a home business and have experienced some frustrations with people saying no. Or if you are one who doesn’t want to have to cold call or bug your family and friends to succeed in network marketing or direct selling then this headline will speak to you. At the very least it will make you want to scroll down and watch the first free video on attraction marketing.
Phone calls use hooks too.
Headlines aren’t the only hooks that you need. When you call someone or meet someone in public that you want to introduce to your business you need to have question that you ask or a line that you say that hooks them. It needs to be something that will give them a reason to continue talking to you.
This hook on the phone or in person will depend on the situation. If it is the first time you have met this person and you don’t even know if they have any interest in starting a mlm business then you don’t want to use a hook like mike did. If you know the person already has a home business then your hook might be something like, “How long have you been involved in your home business?” or “If I could show you a way to get invited to present your opportunity rather than having to cold call or bug family is there any reason why you wouldn’t listen to me?”
