What Does it Mean to Dotcomify?

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About a week ago I was making some visits to some local small businesses in Salt Lake.  I went into a massage therapy studio and was visiting with the office manager.

I told her about how I help small business dotcomify. In other words I help local business take their business online.  It’s like internet marketing but customized to the small business owner.

She said, “We’re satisfied with our website the way it is.”

The tone of voice that she used was saying, “we don’t need what you do because we already have a website.” I was floored by this comment.  I thought, “Is that your idea of web marketing?  Is that what you think it means to dotcomify your business?”

The scary thing is that 95% of business owners and marketing professionals think that marketing a business online means to throw up a website. Another 4% think that you throw up a website and then pay for google adwords.

They couldn’t be more wrong.

Less than 1% of business owners really know what it takes to successfully market a small business online.

The fundamental chest pass.

In basketball one of the first things you learn is the fundamental chest pass.  It is the base of everything you will do on the court.

Most small business owners and marketers don’t know how to correctly execute the the fundamental chest pass of internet marketing.

So here is the fundamental chest pass of marketing your small business online and offline.

1. Expose

2. Involve

3. Upgrade

If you are going to successfully dotcomify your small business. If you are going to increase revenues during a time when everyone else is downsizing you must learn to market your business online.

You have to develop a system that allows you to first expose, then involve and then upgrade your prospects to paying customers.

I call this system the 3 Pillar success System.

I teach my 3 Pillar Success System in detail in my weekly webinars.

You can view part of one of my webinars here.

To view the full webinar about the 3 Pillar Success System and to attend future Dotcomify My Small Business Webinars register at go to http://www.LagoaMedia.com/dotcomify/webinar

Expose, Involve and Upgrade.

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I’ve been friends with Diane Hochman on Facebook for quite some time but I just recently started paying attention to her content.

She posted a video about a week ago that I thought was worth sharing with my readers.

These are the three pillars of a successful home business.

Watch the video and then share with me what you are doing to stay involved.

If you want to learn how to become more “Magnetic” like this in your prospecting efforts, then stop making excuses (any of which are unacceptable considering it’s only $39), and buy the book already by going to…

http://lagoamedia.magneticsponsoringonline.com/?mad=12317

Not only will you get Free Priority Shipping if you live in the US, but you’ll have a full 12 months to review the course and put it’s secrets to work for you.

If you don’t get the results, you don’t pay a dime. It’s that simple.

What is Web 2.0 Marketing?

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The more you indulge in Network Marketing and direct selling the more you will hear the term “web 2.0″. Here’s  web 2.0 video that might interest you.

If you are to be successful in any home based business you must learn to effectively leverage web 2.0.

To explain web 2.0 is not easy. How do you define it?  What would you say are the 5 most important things for marketers to understand about web 2.0?

I won’t attempt to explain that completely, but I will share with you what I think is the most important and possibly the hardest web 2.0 concept to grasp.

In web 1.0 it was about getting people to go to your site for content.  It was about driving traffic to your site.  Well, now it is still about driving traffic to the right places, but there is more to it than that.  You must learn to put valuable content in front of your target market wherever they like to view their content.  Not necessarily on your site only.

Do you read the Wall Street Journal at Star Bucks?

You can better understand this online principle by thinking about this offline example.  Lets suppose that every morning you go to Starbucks.  While you sip your morning coffee you read the Wall Street Journal.  Lets suppose that one day the WSJ executive comes in and takes your wall street journal.  He says in order for you to read the WSJ you have to drink coffee at Java Joes across the street.  From now on people will only be allowed to read the wall street journal at Java Joes.

That would be ridiculous wouldn’t it?

The same concept applies to web 2.0 marketing.  If you want people to read about your business opportunity or your products you can’t expect them to go to your company duplicated website all of the time.  If they like to do their research on facebook then you have to put it in front of them on facebook.  If they use Twitter to get information then you have to put your content in front of them on twitter.  Do you see what I’m saying?

Web 2.0 is about giving people what THEY want WHERE they want it.

Over the next few weeks we will explore more fully this concept of web 2.0 and help you learn how to use it in your home business.

Web 2.0 is simply a tool to applying attraction marketing techniques to your mlm business.

Here’s a gift. 7 FREE videos on attraction marketing.  They will change your business for the better.

What Does Susan Boyle Have to Do With Network Marketing?

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So have you watched the video of Susan Boyle singing on Britains Got Talent?

If you haven’t you can do so right here

This video has had over 70 Million hits on You Tube. That’s right 70,000,000.  It will probably hit a billion views before Susan’s fame is over.

While your watching Susan’s Video feel free to add me as a friend or subscribe to my youtube channel.

Now take a look at what one of the judges had to say after Susan Boyle knocked all of the critics off of their feet.

Boyle become an overnight phenom. Here is one news story about her performance.

Now, what does Susan Boyle have to do with Home Businesses and Network Marketing?

I’ll let you decide for yourself what she has to do with your business and I invite you to comment below about what you thought and how this can put a smile on your face.

Here are a few things I took from this video.

1. Inspiration - My mood was lifted. When I watched Susan get laughed at I was expecting what everyone else was expecting, a train wreck.  Then when I heard her angelic voice my mood completely changed.  I was grinning from ear to ear.  I was inspired. In our home businesses we can always use a little inspiration.

2. Confidence - She had confidence in what she was doing.  She knew that simon was mocking her age.  Did she get discouraged? No!  She sassed back at him with a joke. She new she could deliver and was prepared to do so and did.

3. Preparation - Her confidence came partly because of talent and partly because of preparation.  She had prepared therefore she new she could deliver on her promise.  Are we preparing and working our business in such a way that we can exude this same confidence? Do we have an opportunity or a product that allows us to have this level of confidence?

So what did you learn from Susan Boyle?  Were you attracted to her?  Are people being attracted to you and your business?  They will most likely need to be attracted to you before they will be attracted to your business or opportunity.

So what are you doing to make your self  an “Attractive Character”?

One thing that I am doing is I am applying some simple techniques that I learned about attraction marketing from Mike Dillard.  I’ll give you 7 free videos on attraction marketing and magnetic sponsoring for free.  All you have to do is click the link below.

Claim your 7 FREE attraction marketing videos.