Social Media Marketing Doesn’t Work. Post # 1.

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As I hang out on Social Media Sites I begin to feel as though they are a waste of time.

I once saw an article title “Social Not-Working” and it had a twitter badge that said “Come Waste Time With Me on Twitter.”

That was clever, I thought, since I often feel that way as I hang out on twitter, facebook, cafemom and others.

So is Social Media Marketing a waste of time?

I some times feel it is.  I am constantly looking for quality training on how to use the social networks effectively.

A while ago I came across this video by Perry Belcher.  I thought that it was a good video to help a person get the overall picture of what their mindset and strategy should be when approaching social networks as a marketing channel.

If you have not yet seen Perry’s video then watch it now and then continue reading.


Where’s the Nuts and Bolts?

I’m constantly looking for the nuts and bolts.  I don’t feel that I have found it all, but I am finding bits and pieces of it and will gladly share what I can.

This video you just watch is great from a broad overview of how we should approach social media as marketers, but we sometimes need the nitty gritty.  We sometimes need to be taken by the hand and told, here’s what works and here’s what doesn’t.

I’m still in search of good training on this so feel free to recommend resources to me.

Twitter, Here’s my system.

I’m going to share with you my twitter system now.  All I ask is that you share some of what you have learned and what is working for you in the comments section.

Now, this system is constantly changing, but I try to use twitter consistantly, but not for long periods of time.  I recommend using twitter every day for between 15 to 30 minutes. Some times you will use it for more than that depending on what you need to get done.

I recommend using it every day because consistancy over time is where you will see results.  I recommend using twitter for short periods of time because it is easy to waste a lot of time on Twitter.

Here are a few things I try to do everyday on twitter.

1. I try to find like minded individuals and I follow them.

2. I try to interact with them by commenting on their tweets. I try to network with those individuals.

3. I research what is hot in my industries and niches and sometimes blog about that or create training and or marketing materials around those topics.

4. I post tweets with links to my sites, landing pages, special offers etc. This is my advertising.

5. I ask a lot of questions. I try to create interaction between me and my followers.

Here is a great tool for scheduling tweets to tweet at different times and to tweet multiple times if they are important.  There is a free version and a paid version.  I recommend at least using the free version.  Click on this link to try it out http://www.tweetlater.com/86792.html

So what tips and resources are you willing to share?

Well, there’s a little bit about how I use twitter.  So please share your twitter tips and advice for any other social media site in the comments.  Also be sure to post questions that you have about the nitty gritty on specific social sites and I will try to answer them or find answers.

This is the first of what will be a series of posts on this topic.

3 Pillar Success System Recommended Resources.

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If you haven’t viewed my webinar about the 3 pillar success system then please do so by registering here http://www.LagoaMedia.com/dotcomify/webinar If you don’t first watch this video then the 3 Pillar Success System won’t make any sense to you.

In the video I talk about some tools you will need.

First I mention a FREE DVD that will teach you how a former wrestling buddy of mine turned $20 into a Million Dollar per Year Business.  You can pick up your free copy of the dvd at http://dotcomify.TheSecondTier.com/freedvd

or click on this banner.

Next I talk about how to manage the content or emails you send to your prospective clients or customers.  I call this a Content Driven Marketing Solution.  You need an auto responder to manage, collect and send out these emails automatically.  This auto responder system is one of the keys to putting your parketing efforts on auto pilot.

Here is the auto responder system that I recommend. I can give you  FREE 15 day Trial.

To get the FREE Test Drive fill out the form below or click on this banner.

Multiply Profits AND Automate Your Business

AWeber’s email marketing software makes it easy.

Learn how they can do it for you, too.

If you want another option for an auto responder you can try iContact but I HIGHLY HIGHLY recommend aWeber over iContact.

Now, here is a shameless plug. I teach you most of what I know about interenet marketing and building home businesses for FREE.  If you decide to utilize any of these tools please do so by clicking on the links that I have provided.  Please don’t go straight to the companies home pages because then I end up doing all of the work and they get all of the money.  All I ask is that if you like what I teach you and you decide to utilize any of these resources that I recommend is that you do so by clicking on my affiliate links so that I can earn the affiliate commissions.  Thanks for your support.

Some of you may not want to have to learn how to set up your own 3 Pillar Success System.  We would be glad to set it up for you.  We do all of the technical part of creating your system.  If you want to have us set up the system for you then please submit your name and phone number in the form below and I will contact you shortly to begin working on your custom system.

Once again, If you are reading this and you don’t know what the “3 Pillar Success System” is or you don’t understand it yet then make sure you register for my LIVE webinars and then watch the replays of my past webinars. You can register for free at http://www.LagoaMedia.com/dotcomify/webinar

What Does it Mean to Dotcomify?

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About a week ago I was making some visits to some local small businesses in Salt Lake.  I went into a massage therapy studio and was visiting with the office manager.

I told her about how I help small business dotcomify. In other words I help local business take their business online.  It’s like internet marketing but customized to the small business owner.

She said, “We’re satisfied with our website the way it is.”

The tone of voice that she used was saying, “we don’t need what you do because we already have a website.” I was floored by this comment.  I thought, “Is that your idea of web marketing?  Is that what you think it means to dotcomify your business?”

The scary thing is that 95% of business owners and marketing professionals think that marketing a business online means to throw up a website. Another 4% think that you throw up a website and then pay for google adwords.

They couldn’t be more wrong.

Less than 1% of business owners really know what it takes to successfully market a small business online.

The fundamental chest pass.

In basketball one of the first things you learn is the fundamental chest pass.  It is the base of everything you will do on the court.

Most small business owners and marketers don’t know how to correctly execute the the fundamental chest pass of internet marketing.

So here is the fundamental chest pass of marketing your small business online and offline.

1. Expose

2. Involve

3. Upgrade

If you are going to successfully dotcomify your small business. If you are going to increase revenues during a time when everyone else is downsizing you must learn to market your business online.

You have to develop a system that allows you to first expose, then involve and then upgrade your prospects to paying customers.

I call this system the 3 Pillar success System.

I teach my 3 Pillar Success System in detail in my weekly webinars.

You can view part of one of my webinars here.

To view the full webinar about the 3 Pillar Success System and to attend future Dotcomify My Small Business Webinars register at go to http://www.LagoaMedia.com/dotcomify/webinar