What is Web 2.0 Marketing?
The more you indulge in Network Marketing and direct selling the more you will hear the term “web 2.0″. Here’s web 2.0 video that might interest you.
If you are to be successful in any home based business you must learn to effectively leverage web 2.0.
To explain web 2.0 is not easy. How do you define it? What would you say are the 5 most important things for marketers to understand about web 2.0?
I won’t attempt to explain that completely, but I will share with you what I think is the most important and possibly the hardest web 2.0 concept to grasp.
In web 1.0 it was about getting people to go to your site for content. It was about driving traffic to your site. Well, now it is still about driving traffic to the right places, but there is more to it than that. You must learn to put valuable content in front of your target market wherever they like to view their content. Not necessarily on your site only.
Do you read the Wall Street Journal at Star Bucks?
You can better understand this online principle by thinking about this offline example. Lets suppose that every morning you go to Starbucks. While you sip your morning coffee you read the Wall Street Journal. Lets suppose that one day the WSJ executive comes in and takes your wall street journal. He says in order for you to read the WSJ you have to drink coffee at Java Joes across the street. From now on people will only be allowed to read the wall street journal at Java Joes.
That would be ridiculous wouldn’t it?
The same concept applies to web 2.0 marketing. If you want people to read about your business opportunity or your products you can’t expect them to go to your company duplicated website all of the time. If they like to do their research on facebook then you have to put it in front of them on facebook. If they use Twitter to get information then you have to put your content in front of them on twitter. Do you see what I’m saying?
Web 2.0 is about giving people what THEY want WHERE they want it.
Over the next few weeks we will explore more fully this concept of web 2.0 and help you learn how to use it in your home business.
Web 2.0 is simply a tool to applying attraction marketing techniques to your mlm business.
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Tags: Home Based Business, Important Things, Marketers, network marketing, Wall Street Journal, web 2.0, Web Marketing
