A Killer Hook; Lesson From Mike # 1

Dated: May 1st, 2009

I’ve learned a lot from Mike Dillard and Magnetic Sponsoring over the past year since I first bought his course. From time to time I will share some of those insights with you and I invite you to share your insights as well.

What is a hook and how do I use one?

I was just reading the first email about attraction marketing that I received when I signed up for the free magnetic sponsoring videos. The email includes a value packed letter about how to attract free leads to your home business and how to more of them. Then it includes a link to the video.

Now, why should I read this email?

I get bombarded by emails on a daily bases and so do you, so why should I read the email from mike or from anyone for that matter. I have to be sold within the first 2 seconds of looking at that email that it is worth my time to read or I will delete it.

That is where the hook comes in.

In the case of an email the hook is the headline and the subject. To be an effective hook that headline must suck you in. It must sell you. It must convince you that you should read the rest of this email rather than deleting it.

Here’s Mikes headline.

Video #1: “How To Get Invited - Why Cold Prospecting Methods In Networking Are Dead,

And What To Do Now…”

Now, if you own a home business and have experienced some frustrations with people saying no. Or if you are one who doesn’t want to have to cold call or bug your family and friends to succeed in network marketing or direct selling then this headline will speak to you. At the very least it will make you want to scroll down and watch the first free video on attraction marketing.

Phone calls use hooks too.

Headlines aren’t the only hooks that you need. When you call someone or meet someone in public that you want to introduce to your business you need to have question that you ask or a line that you say that hooks them. It needs to be something that will give them a reason to continue talking to you.

This hook on the phone or in person will depend on the situation. If it is the first time you have met this person and you don’t even know if they have any interest in starting a mlm business then you don’t want to use a hook like mike did. If you know the person already has a home business then your hook might be something like, “How long have you been involved in your home business?” or “If I could show you a way to get invited to present your opportunity rather than having to cold call or bug family is there any reason why you wouldn’t listen to me?”

Creating a killer hook is just one of the many lessons that I have learned from Magnetic Sponsoring. Many of these lessons can be learned by watching these free videos. Click to claim your Magnetic Sponsoring.