MLM Networking Tools

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.
4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
6. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
11. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.
15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

As you know I love what I learn from Mike Dillard.  Here is an email that I got from him recently.  I thought it would be of value to my readers.

Here’s The Secret Software I Used To Build

My Online Empire… (And It’s Free!)

Ok me, as promised I’m going to reveal the secret weapon I use on a daily basis to achieve incredible results in business.

It’s a piece of software that has built my entire little empire brick-by-brick, day-by-day…

It’s not DreamWeaver, Outlook, Front Page, 1ShoppingCart, or an auto-responder.
No… I’m afraid to say that it’s just as lame, and yet just as important as the secret I revealed yesterday.

When I look out across this industry, I see two kinds of people…

Those who have made “execution” a daily habit, and those who have not.

Here’s what I mean by that…

Many close friends and associates have noticed that I’ve acquired one particular trait over the years which has enabled me to achieve some incredible things.

It’s not that I’m smarter than anyone else, or that I’ve had better opportunities, or that I’ve had more money to start with, (which was definitively not the case).

They all say it comes down to one thing… “Mike, what makes you different than everyone else out there is that once you have an idea, you actually sit down and do it”.

To be honest, that never really occurred to me, and it made me stop and really think.
I just took it for granted that if you have a great idea, you freaking do it right?

But most people don’t. They have an incredible idea and think about doing it. Day’s go by. Weeks go by. Months go by. Before they realize it, they’re still sitting in the same position they were a year before.

I don’t think about things, I do them.

I have an idea, and I execute that idea one little step at a time, each and every day until the project is complete.

Success is not a destination, it’s the result of a pattern of habitual behaviors.

That’s why you can take someone who’s had a track record in one field, and move them to another with the expectation that success will be achieved again.

It’s not the job, the business opportunity, the new marketing system, or the product that resulted in their success… It was their daily habits. They were “do-ers”.

There are successful people and unsuccessful people in every company – all using the same tools, the same websites, and the same system.

The difference is found in their daily habits.

So how you can you transition from a “thinker”, to a “do-er”?

Well that’s where my little secret software weapon comes into play. This little gem has been crucial in creating my habitual pattern of getting things done, producing millions in revenue in the process.

It’s called “WordPad”.

Also known as NotePad or TextEdit for Mac users, it’s that little program that opens up to a blank white page and just stares at you with a blinking cursor at the top.

You write text in it. That’s all. It doesn’t do anything what-so-ever, or even check your spelling.

Yes I know… Another big let down just like yesterday right?

Well here’s why this program is so valuable to you… It’s your new boss.

Every night before I go to bed, I pull up my Word Pad file which I save as “To-Do.txt”, and I write down five tasks that I must complete the following day in order of importance.

For example, here’s my actual “To Do List” for today:

To Do List:

1: Write and send MS newsletter.
2: Update Adwords campaign.
3: Run new headline split-test.
4: Finish Chapter 4 in “Building On A Budget”.
5: Return prospect phone calls and emails.
6: Read a book.

Now here’s what’s so magical about this process…

If you make your list the night before, you’ll subconscious will have all night to think about it.

The moment you wake up, you’re on task. You already know what your goals for the day are. You’re focused, and by starting your day with this focus and this purpose that’s already laid out for you, it allows you to ignore the onslaught of distractions that come with each new morning.

You’ll find that if you don’t have your To-Do List waiting for you in the morning, that you’ll get side-tracked immediately. Life happens. It gets in the way.

And unless you take back that control and focus, it will prevent you from accomplishing anything. This is the deadly trap you must avoid at all costs that’s preventing you from achieving the results you want.

Above all other things, this little process of creating my To-Do List each night using nothing more than Word Pad, as allowed me to create the Magnetic Sponsoring empire.

The most sophisticated and effective marketing system in the industry was created one step at a time by my little Word Pad file.

And here’s my challenge to you…

Make a commitment to use my method for 30 days, starting tonight. Before you go to bed, make your list of 5 tasks that you MUST complete by the end of the next day.

They must be actions “tasks”, not goals.

If you do the tasks, your goals will be accomplished automatically.

Don’t put…

1: Sponsor a new rep
2: Get a new customer
3: Read a book
4: Etc…

If sponsoring a new rep or getting a new customer is the goal, focus on the tasks that will result in that goal like producing 20 new leads, and contacting previous prospects.

1: Send out a press release.
2: Send a newsletter to my list.
3: Add 3 new AdGroups to my PPC campaign.
4: Talk to at least 5 prospects.
5: Read Chapter 3 in “MLMTrafficFormula”

If you do this without fail for 30 days, you’ll be a completely different person, and you’ll have made more progress in one month, than you have in the past 12.

This is EXACTLY how you execute traffic building methods revealed in courses like www.BuildingOnABudget.com, for maximum results.

Thank you for your leadership,

Mike Dillard

If you haven’t picked up Mike’s Boot Camp you need to click here http://lagoamedia.magneticsponsoringonline.com/?mad=12317

Dear Friend,

I’ve recently made great strides with the GetResponse marketing system, and I think you could benefit from it as well. It was easy and fun to use from day one, but now I have even more reasons to like it!

It seems like every website you visit now wants you to fill out a form to sign-up as a member or join their e-mail list. Name..email..name..email. Love them or hate them, forms are the vital link between you and your website visitors. A well-designed sign-up form can add dozens, even hundreds of new subscribers to your mailing list every day, and generate thousands of dollars in sales. But whether you sell only a few items online, or you have a webshop with thousands, don’t rely on your website to generate all of your online sales.

Your website forms will produce more sales and subscriptions when combined with a follow-up email marketing system. Why? It’s no secret in advertising that most customers need to be presented with an idea or product several times before they commit. This is a simple strategy used by literally every successful business, and they all do it for a reason - it delivers great results. Here’s how.

Quite simply, you use forms to capture your visitor’s name and email, then GetResponse automatically feeds them useful product information until you close the sale. In my business, follow-up email marketing has given me an effective way to establish trusting relationships with new customers, to make more direct sales in less time, and ensure that subscribers return to my website frequently.

As you may know, my autoresponder of choice is GetResponse, which is the most reliable and feature-packed autoresponder on the Internet. With GetResponse, you’re not limited to simply collecting the name and email address of your visitors. The step-by-step wizards ensure that even without any programming or design skills, you can create sign-up forms that fit perfectly with your website design, and collect all the fields of information you could possibly need from visitors.

Another important method used by most consumer advertising pros today is called “personalized” marketing. The part I like best about GetResponse is how all of the captured custom fields can later be used to personalize the email marketing experience for each subscriber − just by adding simple personalization “tags” to your outgoing messages. Custom fields can also help to sort subscribers into groups to ensure they receive only relevant emails - on time and at the right time.

If you would like to put your direct marketing on autopilot AND maximize the effectiveness of custom capture forms, I strongly recommend GetResponse!

http://www.getresponse.com/index/lagoamedia

Sincerely,

Curt Clapier

Get started marketing to and building your list of subscribers today.

Top 10 Reasons to Have an Ezine

1. Establish yourself as a trusted expert. People search online for information and will look to you to provide it to them. Every week (or whatever schedule you determine) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it be an anecdote, event, or employee spotlight.
3. Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to remind your readers of weekly specials, updates to your FAQs, or new and improved products you will be launching, in addition to articles of interest.
4. Drive traffic to your web site or blog. Call attention to new blog posts or other changes to your web site, with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons” – driving traffic to your web site and building your lists.
5. Build content on your web site. Make a habit to adding your ezines and newsletters to your web site in an Archive area. This serves a few purposes.
   • Visitors can read an issue or two to determine if your ezine will be of interest to them, which will increase sign-ups and retention.
   • If you optimize your article placements, it will not only make your web site “meatier”, but bring new traffic from the search engines.
6. Get feedback from your readers. Make it easy for your prospects and customers to get in touch. Ask them to take action and comment on your articles. Conduct a survey. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your message, improve your marketing, and expand your product line.
7. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
8. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up directions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!
9. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and make sure they become repeat customers.
10. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost for a top-rate ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s been proven that email marketing is the most cost-effective solution for companies just like yours.

Get started marketing to and building your list of subscribers today.

If there is one technique that I have seen work for the internet marketing gurus and now for myself it is the technique of using sales funnels. Sales funnels are power and money.

For a network marketing, direct sales, mlm or any other home business I recommend a 3 sales funnel approach to start out.

I created this video blog about what 3 sales funnels you should put in place and what each of them will do for your business.

Subscribe to my newsletter for more detailed training. Click here.

If you want me or anyone else to join your business there is one simple thing that you must do…

I often times hang out on a certain social media site and I get messages everyday that say something like this,

“Hi, nice to meet you. Hope we can be friends. I work from home and love it. I get to help others and save the world and get paid to do it. If you are interested in learning what I do let me know.”

I will never join that person’s business.

I also often get messages that are even way more spammy than that. I once got a two page pitch about a person’s business and this was my first interaction with this person.

I will never join that persons business.

Yesterday a dear friend said to me, “We have a business opportunity for you.”

I said, “If it includes a million dollars I’m in!”

This friend then proceeded to tell me how cool this business and health supplement was.

I will never join that friend’s business.

Not because I don’t like or trust that person but because I don’t feel that this person brings enough value to me as my sponsor.

Take a moment and digest this one principle and you will increase your understanding of what you need to do to become the person, leader and business owner you want to be.

Here is the principle. It is not enough of an incentive to join someone’s business just because they are your friend or family.

I’ll say that again. Being family or friend of someone is not enough to motivate a person to join your business.

I’ve signed up my mom into two of my past businesses and she did nothing. She lost money and quit both times. Why? Because I didn’t offer enough value to her to teach her what to do. I’m not saying that it is totally up to me, but if I knew then what I know now she would have had a much better shot. Also, I I had the value I have now then some of my other family members and friends would have seen more of a reason to join me in my business.

So what could my friend have done to convince me to join her business? What could I have done to help my mom be more successful? How could my friends on these social media sites have better enticed me to join their busines?

The answer is simple. Constantly add value to themselves or yourself.

How do you constantly add value to yourself?

• You become a student of marketing.
• You constantly learn, read, study and attend webinars, meetings and seminars.
• You network and partner with people who can add value to you. (The beauty of network marketing is that your value isn’t only what you bring to the table. It is also what your network brings to the table.)
• You learn to leverage your strengths.
• You learn to leverage your downline and upline’s strengths.
• Are you getting the idea?

The reason I didn’t join the spammers’ businesses or my friend’s business is because I didn’t feel that they gave me enough value. I didn’t feel they were bringing anything to the table.

Everyone wants me to join there business because I’ve spent 10 years learning marketing, internet marketing, video production, html, sales, public speaking and many, many other skills that make me a valuable asset to any home or traditional business.

The first question you need to ask yourself is what value do I bring?

The second question is what am I doing to add more value to myself?

Last night I began rereading Magnetic Sponsoring by Mike Dillard. It is a great book. I highly recommend that you go through his boot camp and read his book if you haven’t already and reread it if you have.

In Magnetic Sponsoring Mike Dillard talks about this very principle and he talks about how we need to workon becoming Alpha personalities.

The best way to become an Alpha personality is to constantly add value to yourself. Then you can have the right posture, as they call it in network marketing, when you strive to expose, involve and then upgrade your potential prospects and customers.

You will notice that I talk a lot about expose, involve and upgrade. One of the ways that I have added value to my downline, potential prospects and customers is that I have developed a systematic approach that allows me to expose, involve and upgrade prospects painlessly. I use this system to market to both my warm and cold markets.

I call this system Dotcomify because “to survive you must dotcomify” your home business. My goal is to train you to dotcomify your home business for free. To begin learning my Dotcomify System simply sign up for my newsletter by clicking here http://mlmnetworkingtools.com/dotcomifymyhomebusiness/

Other things that I recently recommitted myself to doing each and every day that will add tremendous value to me and those I serve and work with are:

1. Read 10 pages from a book every day.
2. Study Pay Per Click Daily
3. Continue to refine and test my sales funnels.

What are you doing to add value to yourself and others? Please share.

As the slogan of one of my current home businesses goes, “Decide. Commit. Succeed.”

May you learn to have the success you desire,

Curt Clapier

PS. If you are interested in possibly partnering with me on a venture click here http://curtclapier.com/partner-with-curt/

I recently was shown this video by my friend Ken Pickard.

I thought this was 100% content. Great pointers on how to use twitter.

If you are looking for ways to effectively network, market, learn from and help the people who you follow on twitter. This video is the best explanation that I have found.

Click here to watch the video http://curtclapier.com/363/how-to-effectively-follow-thousands-on-twitter/

Please share with me any other tips that you might have.

My wife and I got into home businesses over two years ago.

Last summer we spent the summer in Brazil building our business and we had a blast but we lost lots of money.

Since then we have analyzed what we learned and what lies we were told.

We’ve taken the lies we were told and turned them into motivation to create a system that markets and builds our business successfully in spite of the lies we were told. So we’ve decided it would be effective to share these lies with our friends on CurtClapier.com and then after making everyone aware of these lies then I will teach you step by step how to set up your own system and teach you the marketing skills necessary for you to succeed in spite of the lies that you have been told.

So here’s the first LIE about home businesses and network marketing that I was told.

1. The system is simple. All you have to do is use or consume the product yourself, then share your experience with the product with all of your friends and then invite them to get involved.

Well, I shared multiple opportunities with many many people that I know and we continued to only loose money. In fact our upline told us that you just need to put 2 people into the business.

Only 2 people?! That sounded easy enough. So we did that. And it wasn’t easy.

Then my upline told me to make a list with them and then go personally with my people, since I was their leader in Brazil, and present the opportunity to all of the people on their lists.

So guess what we did. We did exactly that. My husband presented the opportunity to a couple of dozen people who were on our first two people’s lists and they ALL said NO. It was devastating to my new distributor who had made a sacrifice to purchase their product and join the business. They both ended up quitting because all of their friends said NO and they could not afford to continue.

But all of the training we would receive continued to tell this same LIE. “Just stick to the system.” they would say. “The only people that don’t make money in this industry are those that try to reinvent the wheel and don’t listen,” they would say.

Lies, all lies! The only people that this conventional network marketing strategy worked for were the people who came into an organization with such a huge circle of influence that they could instantly sponsor hundreds of people into the business.

Well, I didn’t know any of those people. Did that mean I was destined to fail?

Have any of you been told similar lies? If so please share your stories here.

Over the next few days I will share all of the 3 big lies I was told and then I will teach you what we did to succeed in spite of these lies. If you follow along and continue to bump this thread so everyone can learn we will teach you step by step how to set up this system in your business. In fact we will set parts of it up in our newest home business along with you.

To gain Access to all of these trainings and all of these videos be sure to join my FREE newsletter. Click here to join.

Thanks,

Curt

Today on a home business forum I read the following post.

“People are scared because not everyone has an entrepreneurial spirit.  Some people enjoy working their jobs, getting their paycheck and want nothing more.  Others long for something else but the fear of the unknown has them shackled to jobs they aren’t satisfied with.

Still others want more but don’t want to do what it takes to get more.  They ask for work at home opportunities that cost nothing yet everyone knows you have to work two weeks for your first paycheck.  What do you use to get to work?  How about meals to keep you alive until that first check arrives?  They spent money to make money when they agreed to take their first job.  They just don’t see it that way.

I just keep looking for the people who are open to taking a chance, to step out on faith and make things happen.  These are the people I’m looking for.  Take care and God bless.”

I do agree with some of the points this forum user made.  I agree that it takes money to make money.  I agree that fear all to often paralyzes us and keeps us from doing what is necessary to succeed financially in life.

However, there are many things that I disagree with in this post and those are the points I wish to write about in this article.  I do not wish to disrespect the user that wrote this post for I believe that this person, as far as I know, is a successful and honorable home business owner.  I write this to help those who are looking into home businesses to not make the same mistakes that I made.  I also hope that this article will help any of those people who are struggling in home businesses and are only loosing money or barely braking even.  My hope is that this article will cause those people to step back for one moment and rethink how they are doing business and quit spending money until they have a clear marketing plan in place to succeed.

The point was made by the user who posted this comment on fear that if people are willing to pay for gas to go to work and to buy food then they should not be afraid to invest in a home business for it costs money to make money.  I don’t think it is fair to compare the costs of maintaining a job to the costs of joining a home business.  Here’s why.

• When we join a home business we are required to purchase a certain amount of product each month or annually to remain “active”  This can cost us a lot and in most home businesses people are unable to earn more than they spend on their own product.

• There is NO guarantee that if you purchase the required product that in two weeks you will receive a paycheck. However with a JOB you are guaranteed that if you put gas in your car and drive to work you will recieve a paycheck at the end.  As for groceries and food you have to buy those anyways, those are not part of the cost of having a job.

I don’t think we should let fear paralyze us to the point that we do nothing for we have to do something, but I would suggest that we exercise caution and use intelligence in deciding how to better our financial situation.

If you are considering a home based business or are currently loosing money in a home based business I would suggest you consider the following things:

1. If you have a job DO NOT quit your job until you have the income you need.  That is unwise.
2. Understand clearly what the cost of doing business is.  Not only the cost of the product, but also the cost of marketing and time that you will have to invest.
3. Know what it takes to be in the positive.  For example how many people will you need to put on auto-ship to pay for your minimum product purchase each month?  How many will you need to earn $1000 per month?  How many for $5000 per month?  Uplines and sponsors often don’t want you to think about this because it is rational and they want you to make an emotional purchase.  If you come in to your business rationally and not emotionally then you will stick with it longer and you will have more success.
4. Create a personal marketing plan and know what you are going to do to grow your business to the point that it is earning you the amount of money that you need to be making.  We claim to be entrepreneurs, but NO entrepreneur would get funding from an investor without a clear business plan and that business plan must include an extensive marketing plan.  So if investors won’t put money in to our business with out a plan why should we invest our own money without a plan.
5. Do NOT settle for the promise that “we will train you.” “If you do everything that we tell you then you will make money”  “The only people that don’t make money are those that don’t listen to us and follow our system.”  These are lies.  Learn how you are going to succeed before you invest the money and time into that opportunity.  As you do so you will learn skills that will make you successful in any business and you may find that their is a better business opportunity out ther for you.
6. Resuming the other 5 points. Be quick to learn, ask lots of questions and slow to purchase products unless you want those products regardless of whether or not you make money selling those products.

I hope that this helps somebody and I invite you to comment and contribute to this topic.

I’m not telling you not to join a home business.  Much to the contrary.  I’m simply telling you to learn, network and create a marketing plan and a system and then join the business that is right for you rather than join a business, begin spending money on product every month and loose money.  If you are interested in learning how I build businesses and want step by step instruction on how you can do the same please join my newsletter and you will have access to my LIVE trainings and my recorded past trainings.

You can join my newsletter by clicking here. http://mlmnetworkingtools.com/dotcomifymyhomebusiness/

As a follow up to my rage against spamming the twitter machine through DMs I thought I would post a video that would help us get back to the basics of twitter.

As you plan your twitter marketing campaigns it is important to remember what and how twitter was intended to be used.  Understanding these basics will help you to have a much more successful marketing campaign.